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NEW YORK – June 4, 2019 – The Digital Advertising Alliance (DAA) today announced the timeline for enforcement of its new transparency guidelines for political advertisers, including use of the “Political Ad” icon. The new guidelines will become effective on November 1, 2019, and enforcement of compliance will begin on January 1, 2020. The independent enforcement program will be run by the Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB) and...

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase...

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DAA IN THE NEWS

"TRANSPARENCY IN POLITICAL ADS: WHAT'S NEXT?"
Adotas, July 16, 2019 Read the article
"AD INDUSTRY PRESSES FTC TO ENDORSE NATIONWIDE PRIVACY RULES"
MediaPost, June 27, 2019 Read the article
"GETTING STARTED WITH LOCATION-BASED MARKETING"
Forbes, June 27, 2019 Read the article
"ONE BIG THING: DIGITAL AD INDUSTRY COMMITS TO MAJOR OVERHAUL"
Axios, June 18, 2019 Read the article
"GUIDELINES PUSH TRANSPARENCY FOR POLITICAL ADS"
O'Dwyer's, June 4, 2019 Read the article

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